What is fair trade?

Fair Trade is a trading partnership that seeks greater equity in trade. It is based on:

Dialogue

Transparency

Respect

It focuses on: 

  • alleviating poverty, 
  • improving lives, 
  • strengthening communities,
  • protecting the environment. 

It highlights the need for change in the rules and practices of conventional trade and shows how a successful business can put people first.

With Fair trade you have the power to change the world with your commitment to conscious procurement choices you can empower the Farmers, Artisans, Factory workers a fair deal. And that means they can make their own decisions, control their future, and lead the dignified life everyone deserves.

Fair Trade product (A Charter of Fair Trade Principles)

 “Fair Trade products are goods and services that are produced, traded and sold in accordance with Fair Trade principles and, wherever possible, verified by credible, independent assurance systems.

All Fair Trade products originate from producers and workers committed to Fair Trade principles. However, in the subsequent supply chain, Fair Trade products are traded and marketed through two distinct but complementary channels:

The integrated supply chain route whereby products are imported and/or distributed by organizations that have Fair Trade at the core of their mission and activities, using it as a development tool to support disadvantaged producers and to reduce poverty, and combine their marketing with awareness-raising and campaigning.

The product certification route whereby products complying with international standards are certified indicating that they have been produced, traded, processed and packaged in accordance with the specific requirements of those international standards. (e.g. Fairtrade International certified and WFTO)”.